Top 5 Beauty Retail Apps on Android in South Africa Q4 2021

In the fourth quarter of 2021, the beauty retail app market in South Africa showcased varying performance trends. Here is a detailed look at the top 5 beauty retail apps based on their weekly downloads and active user metrics.

Maskscara experienced fluctuating weekly downloads, peaking at 256 downloads in the week of November 22. The app saw a decline towards the end of the quarter, recording around 61 downloads in the final week of December.

Think Dirty saw a varied trend in weekly downloads, with a notable peak of 57 downloads in the week of October 25. Active users for the app remained relatively stable, starting at 745 at the beginning of the quarter and ending slightly lower at 714 by the end of December.

BEAUTY BAY had modest download numbers throughout the quarter, with a peak of 41 downloads in the week of December 20. The app’s active users showed some fluctuations but remained fairly consistent, starting at 64 and ending at 53 by the last week of December.

StyleKorean had a relatively low number of downloads, with the highest being 13 downloads in the weeks of October 4 and October 11. The app did not show significant changes in download numbers throughout the quarter.

Lush Fresh Handmade Cosmetics saw its highest downloads at 20 in the week of December 20. The app’s active users were recorded at 11 in the same week, indicating a growing interest towards the end of the quarter.

These insights are based on data from Sensor Tower, where more comprehensive details and trends can be explored.